Tuesday, May 23, 2006

 

Lesson 5: Content Optimization

Meta Tag optimization is important to rank high on search engine. However, we cannot ignore the importance of content optimization as well.

I will show you some of the key content optimization technique step by step. You won't miss anything ;-)

Step 1: Include Keywords inside Header
Create a few headers in your page and include keywords into the header. Start your page with H1 header and you can make use of some other H2 - H6 sub headers.

Step 2: Include keywords in your contents
When writing your content, try to sprinkle your main keywords thoughout the page. However, don't over do it. Search engine will penalize you if they think you are stuffing too many keywords to cheat the system.

A rule of thumb is include one keyword in every 1 -2 paragraphs. Insert the keywords into your content as natural as possible for easy reading.

Hint & Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. No many people knows about this secret. A trick you can use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example:
© 2005 copyright www.domain.com search engine optimization

Step 3: Bold, Italic or Underline your keywords
Bold, italic or underline your keywords can increase the weighting of the words. Search engine robot will treat those bold, italic or underline words as important keywords.

Step 4: Include Alt to your image tag
This is another tip to optimize your contents. Insert 1 or 2 keywords in each Alt tag of your image. Again, this tell the search engine your image is related to your keywords.

You are done with content optimization. Do proof reading of your page, make sure you have enough keywords inside your page.

You can use the free tool to analyse your content:
http://www.submitexpress.com/analyzer/

Make sure your keywords appearing as top 5 most frequently used words.

DualFishNews http://www.learnfromgurus.com

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